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Norm Heller at White Weld

In 1966, I had moved to become regional manager of SDS in New York City. An early customer of the 940 was Joe Gal at White Weld Company, a Wall Street investment banker. The 940 at that stage was still fragile and Joe Gal very demanding, so we brought our best service man, Norm Heller, to New York to watch over the White Weld and other machines in the area. 


After working virtually 24/7 for weeks, Norm had planned on returning home to Santa Monica for a weekend. On the Friday afternoon he planned to leave, the White Weld 940 “crashed”. I told Norm that he could not go home until the computer was repaired. Norm called his wife with the bad news and then came to me. He said that his wife had told him very sweetly: “Honey, I just want you to know that there is going to be a lot of fuckin’ going on here this weekend and I was hoping that you would be here to be in on it!”. I told Norm to go home and that I would take care on Joe Gal. Which I did. And the world did not stop…

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